conversion rate

Translations
коэффициент конверсии
The marketing team is working to improve the conversion rate of the website.
Маркетинговая команда работает над улучшением коэффициента конверсии сайта.
Definitions
The percentage of visitors to a website or users of a service who take a desired action, such as making a purchase or signing up for a newsletter, typically calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
Words
conversion

noun
преобразование
rate

noun
ставка