The marketing team is working to improve the conversion rate of the website.
Маркетинговая команда работает над улучшением коэффициента конверсии сайта.
Definitions
The percentage of visitors to a website or users of a service who take a desired action, such as making a purchase or signing up for a newsletter, typically calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.